How the Big 4 Dominated Search
For over 2 decades, Otis, Schindler, KONE, and TKE stayed on top of traditional search through powerful domain authority built on decades of brand recognition, backlinks, content, and corporate resources. Google rewarded that accumulated domain authority, making it nearly impossible for independent companies to outrank the Big 4, even while property managers grew frustrated with their slow response times, out-of-state call centers, and proprietary parts lock-in.
